11 Actionable Tricks to Improve Instagram Engagement and Drive Site visitors to Your Web site

Would you want to extend your Instagram engagement to extend site visitors to your web site? Or would you want to extend Instagram gross sales?

Whatever the cause you employ Instagram, you want to deal with connecting together with your present prospects and followers, and likewise gaining new ones.

In our current reside session with Andrea D’Ottavio, founding father of Webing and a digital advertising professional who’s also called VagabondCEO, shared his 11 ideas to enhance Instagram engagement organically. And on this weblog, we’re going to cowl all these ideas and techniques.

If you’re not a reader and would fairly watch a video as an alternative, right here is the video for you –

The reason why you want Instagram to promote extra?

In keeping with Andrea, listed below are 4 causes you shouldn’t keep away from Instagram in case you actually wish to increase your gross sales –

  1. Instagram has 500M+ each day energetic customers. (Instagram)
  2. India is the second-largest nation by way of Instagram customers (Statista 2020)
  3. 200M+ of accounts go to a enterprise profile each day (Instagram) 
  4. It’s the 2nd most engaged social media platform after Fb with over 60% customers log in each day (Brandwatch)

That stated, I hope these statistics will persuade you that Instagram is the platform that you have to be used strategically to drive site visitors and increase gross sales.

Earlier than going forward, let’s first attempt to perceive what Instagram needs from us and the way it ranks our content material.

Perceive Instagram Rating Components –

First issues first, perceive that Instagram needs us to be hooked to the platform. They need us to spend extra time on the platform to allow them to promote extra adverts.

And to succeed on the platform as a content material creator, assist them in attaining their targets – make customers spend extra time!

Therefore, a very powerful rating elements are –

  1. TIME individuals spend in your content material (posts, tales, IGTV)
  2. How individuals ENGAGE together with your content material

Time and engagement in your content material are the prime elements of how profitable you may be on Instagram.

Ideas & Techniques that will help you rank higher and increase engagement on Instagram 

All stated you need to all the time remember the fact that Instagram needs customers to be engaged on Instagram, and your technique must also be in the identical path to attain your targets.

If you’re prepared, let’s get began…

1. Optimise your Instagram bio

Your Instagram bio is likely one of the first issues that individuals see once they land in your profile, and also you need them to inform essentially the most enticing factor about your model that makes them scroll down and observe your web page in the end.

Nevertheless, bio isn’t only a place to inform about your model however to make it possible for your profile is discoverable on your main key phrases. There are two methods so as to add key phrases in your Instagram profile. First is, you may add the first key phrase in your profile identify. For instance, in case you’re an influencer, you may add a key phrase like “Instagram Influencer” together with your profile identify as proven beneath –

One other method is, you may add the secondary key phrases within the bio like Leadpages have added a few of their main key phrases.

Listed below are a couple of extra methods to optimise your Instagram bio –

  1. Add emojis/symbols.
  2. Add your model, hashtag.
  3. Add a UTM to the hyperlink and shorten it.

2. Use the best hashtags

On Instagram, customers can observe particular hashtags which let you be found within the feed of people that aren’t following you however have an interest within the matter you cowl.

So, by utilizing related and focused hashtags in your put up and tales might help you increase engagement and appeal to new followers which may be additional translated into extra prospects for what you are promoting.

To seek out essentially the most related hashtags on your posts, you should utilize instruments like Tailwind, Keyhole and Social Information. 

3. Share infographic posts

Infographic or any academic posts are one of the vital partaking content material varieties on Instagram as a result of such posts improve the variety of saves in your put up which is important for Instagram algorithms. 

The extra the saves you get in your posts, the Instagram algorithm finds it extra fascinating and boosts the attain of that particular put up. And since these are informative posts, individuals wish to share their very own opinion across the matter which establishes the engagement on the put up.

So, all the time to attempt to share informative posts which carry worth to your viewers about your services or products.

4. Publish Lengthy Movies

Instagram lets you share movies of a most of 60 seconds within the put up whereas on IGTV, you may share longer movies and share its preview in your Instagram feed and tales.

Now, the longer your movies are the extra time individuals spend in your content material permitting you to have interaction them and drive them to your web site by way of the hyperlink within the IGTV description.

As talked about earlier, Instagram needs us to spend extra time on the platform and by posting lengthy movies you’re retaining individuals on the platform for an extended period. Thus, Instagram loves your content material too and offers a broader attain among the many related viewers.

5. Use Interactive tales to develop engagement

 Instagram has advanced the story format because it was launched a few years in the past. It’s repeatedly bringing new interactive stickers that permit customers to have interaction with the manufacturers as an alternative of simply being an viewers.

Interactive stickers like Questions, Quiz, Polls, and countdown allow you to maintain your viewers engaged and make them spend extra time in your tales. For instance, once we had been about to go reside on YouTube for this webinar, we used a countdown sticker in our story which permits customers to set the reminder when the countdown ends.

You may also add a hyperlink to tales which individuals can entry by swiping up in your story. This manner you may direct the individuals to your weblog put up, touchdown web page or YouTube Reside as we did –

6. Add your foremost merchandise as story highlights

Utilizing story highlights, you may add tales to seem in your profile proper beneath your bio even after the unique story disappears. Now, in case you’re promoting merchandise or providing companies, story highlights can be utilized as a list from the place customers can go to your web site and study extra about it.

For examples, in case you’re an affiliate marketer then you may add your finest promoting or fashionable affiliate merchandise within the story spotlight. This manner each time a consumer lands in your web site, they will undergo all of the instruments beneficial by you.

Instagram story highlights are actually a significant part of your profile and you need to leverage it to create consciousness about your choices to the primary time guests and drive them to your web site.

7. Do micro-blogging on Instagram

Instagram is an image sharing platform and it’s true that footage are value a thousand phrases. Nevertheless, a mixture of an image with a compelling story behind it provides extra which means to it.

You should use Instagram as a micro-blogging platform the place you may dive deeper into the subject, share behind the scene story or tutorial together with your followers within the put up caption. For instance, within the put up beneath, we took a micro-blogging strategy within the caption to speak concerning the picture content material.

The benefit of doing that is that customers will spend extra time in your posts and stimulates dialog within the feedback which in the end ends in larger engagement and wider attain of posts.

8. Share Quotes

On Instagram, individuals love quotes, they save the quotes, they like and share with others which ends up in larger engagement.

So, whether or not you’re working a restaurant, retail retailer or constructing private model, quotes work for each sort of viewers in retaining them engaged and staying on prime of their thoughts.

You may leverage Pinterest to seek out quotes associated to your trade or product and use free instruments like Canva so as to add quotes to your photos like beneath –

9. Get extra clicks in your hyperlink in bio

Since you can’t add hyperlinks in your Instagram put up captions, you need individuals to click on in your hyperlink within the bio to go to a webpage for extra info.

Now, encouraging individuals to go to your profile to seek out the hyperlink to get a suggestion, obtain an e-book or simply to learn the current weblog put up is a giant factor to ask. Nevertheless, you may make this simpler on your followers, by including your profile username within the caption the place they will click on and go to your profile instantly from the caption.

The target of doing that is to supply a call-to-action instantly from the caption as an alternative of simply asking “go to the hyperlink within the bio”.

10. Add a number of hyperlinks in your bio

Nicely, you can’t actually add a number of hyperlinks in your bio however I’ve a hack that will help you with it. You may add a hyperlink to an Instagram particular touchdown web page the place you may add hyperlinks to different pages the place you wish to direct site visitors.

For instance, in case you’re an Amazon affiliate, you may add your affiliate web page hyperlink within the bio. Equally, if you’re promoting ebooks or programs, you may add a hyperlink to the touchdown web page highlighting the favored programs.

You may also use free instruments like Linktree to create a hyperlink with a number of hyperlinks to completely different web sites or pages for the guests. Right here’s how SEMrush makes use of Linktree to supply a number of hyperlinks to their Instagram followers –

11. Run Instagram Giveaways

Final however not least, it’s best to run Instagram giveaways to drive extra engagement and construct an energetic follower base on your model.

Instagram giveaways are limited-time contests throughout which the model guarantees to offer away one thing to a number of fortunate contributors who fulfil a specified set of standards outlined by the model itself.

Operating an Instagram giveaway contest might sound like a big job and costly, but it surely isn’t like that. Your giveaway prize needs to be one thing that provides worth to your viewers and makes them really feel good to win that. 

Listed below are two sorts of giveaways you may run on Instagram –

  1. Remark Picker giveaways – On this giveaway, put up images or movies and ask individuals to remark and point out a (or a number of) mates to enter the competition. Afterwards, you randomly choose the winner(s) from the contributors.
  2. Hashtag contest – In this kind of giveaway, you ask individuals to put up a photograph or video together with your product or something associated to a selected matter and a winner is picked from them. You may also add a couple of extra phrases for the competition participation like observe and point out your profile, tag 2(or extra) mates within the caption to get higher engagement.

Now, making an Instagram profitable relies upon loads on the way you unfold the phrases concerning the contest and the way do you announce the winners.

When there are many manufacturers working pretend Instagram giveaways simply to draw new followers, transparency out of your half can play a major function in attracting wider participation and followings on your model.


Instagram is likely one of the hottest social platforms, particularly amongst younger individuals, so it doesn’t matter what trade, trade or occupation you’re in, Instagram must be included in your advertising technique.

And now that you recognize one of the best techniques to develop your model on the platform, it’s excessive time you place them into motion and see the outcomes. Nevertheless, I need to say that the best asset you may have in advertising is persistence and consistency.

These methods might help you improve engagement on any Instagram profile in case you do it persistently and keep persistence to see the numbers develop.

Do you employ Instagram for what you are promoting? If that’s the case, share your one tip with us that labored for you within the feedback beneath.

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